Is your clinic website doing these 12 things?

A quick self-check for healthcare practice owners across clarity, trust, patient journey and search visibility.

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Read the twelve website checks

Use these questions alongside the interactive checklist to review clarity, trust, the patient journey and search visibility.

  1. Can a new visitor understand what your practice does within a few seconds?
  2. Can patients quickly understand who you help and where you provide care?
  3. Do your most important services have enough information to stand on their own?
  4. Can patients easily understand who will actually provide their care?
  5. Do provider profiles explain why each clinician’s experience matters to the patient?
  6. Are important practical details current and easy to find?
  7. From every important page, can a patient understand what they should do next?
  8. Does the website explain what happens after someone enquires or books?
  9. Is the mobile experience genuinely easy to use?
  10. Do your important services have clear, useful pages rather than being buried in one general list?
  11. Are providers, services and locations clearly connected throughout the website?
  12. Does your Google Business Profile match the information on your website?

Use the checklist to identify what needs attention, then assign an owner to each unresolved item. A completed checklist is a project review, not a certification of legal compliance or a guarantee of search rankings.

Continue with our healthcare website design approach or our website conversion guide.

A CONSIDERED BEGINNING

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